MSc Digital MarketingCurrently, I am studying part-time on the MSc Digital Marketing course at Oxford Brookes University.
Since beginning my studies I have completed units such as ‘The Principles of Marketing’, ‘Digital Marketing Strategy’ and ‘Understanding Consumer Behaviour’. ‘Digital Marketing Strategy’ has been one of the most interesting subjects so far. It explored key digital marketing tools, action plans and relevant structures for creating strategies. I am looking forward to exploring more of digital marketing in future units such as ‘Global Marketing Strategy’ and ‘Digital Marketing Analytics’.
Some examples of the work I have created during my studies can be seen below. If you are interested in seeing larger sections of documents or files, such as marketing plans, digital marketing strategies or essays, get in contact with me via chelseajacquesphoto@gmail.com.
I am interested in exploring the various roles within digital marketing to determine which area would suit my skillset best.
Mock-up billboard I have made for the expansion of ASOS clothing into a music streaming service. (Taken from ‘ASOS Sound Marketing Plan’, Chelsea Jacques, 2024)
An infographic I have created for the expansion of ASOS clothing into a music streaming service. (Taken from ‘ASOS Sound Marketing Plan’, Chelsea Jacques, 2024)
Above shows my adaptation of Azjen’s ‘The Theory of Planned Behaviour’ applied to purchasing Second-hand Clothing (Taken from ‘Shifting Towards a Circular Lifecycle: Purchasing Secondhand Clothing via Online Marketplaces and the Theory of Planned Behaviour’, Chelsea Jacques, 2024).