Pretty & Sweet Bakery

Working on the Data Analytics unit, on the MSc Digital Marketing at Oxford Brookes University, I created a microsite, Instagram and Facebook for a fictional business, ‘Pretty & Sweet Bakery’.

Using my own photographs, I created a Microsite, Instagram and Facebook to disseminate to the public. Later, I used GA4 and Meta Business Suite to analyse the demographics and behaviours of the viewers of my microsite and social media channels.